Web Design · SEO · AI Visibility · Digital Solutions
Premium digital experiences and search strategies for businesses ready to grow. Custom websites that turn visitors into customers, with the search and AI visibility to bring those customers to you. Designed and built by Scotty Gilkey in Southwest Florida.
Why most websites underperform
Customers don’t start with your website. They start with a question. To win the job, your site has to do three things in order, and most only manage one.
Show up when someone searches, asks an AI assistant or checks the map. That takes clear pages for each service, place and question that matters.
Usually missingIn seconds, a visitor should know what you do, where you work, why you’re the right choice and what it takes to get started.
Often buriedMake the next step effortless: one tap to call, a short form, a clear offer. Every bit of friction sends people back to the search results.
Where leads leakHow customers find businesses now
People still search Google, but they also read AI summaries, ask ChatGPT or Copilot, and check the map. Underneath, every one of these works the same way. It pulls from information it can find, read and trust. If your website never clearly says what you do, where you do it and why you’re a good choice, there’s nothing for any of them to repeat.
✦ AI-generated summary
Several Port Charlotte companies offer same-day AC repair. Your Business lists an upfront diagnostic fee and same-day availability for most repairsCompetitor A advertises same-day service across Charlotte County, and review sites list other licensed contractors in the area. Before you book, ask about diagnostic fees and whether the company services your brand.
Illustration of how answers are assembled. Not a real result, and nobody can guarantee placement.
What the platforms actually say
Google says there are no extra requirements to appear in AI Overviews or AI Mode. A page must be indexed and eligible to show a snippet.
Google Search Central ↗ChatGPT search finds sites through OpenAI’s OAI-SearchBot crawler, which is controlled separately from model training.
OpenAI ↗Bing Webmaster Tools now reports how often a site is cited in Copilot and Bing AI answers (public preview).
Bing Webmaster Blog ↗Google treats mass-produced, low-value pages as spam, whether or not AI wrote them. Useful beats plentiful.
Google Search Central ↗The takeaway: there’s no secret AI trick. The businesses that get found are the ones whose websites clearly answer the questions their customers ask, on pages search engines can crawl. That part is something you control.
What I do
Build a website that converts, expand how often you’re found, or both. Starting prices are published so you know where you stand before we talk.
Custom websites
from $5,000
Designed around your customers, built fast and accessible, with the technical SEO foundation already in place.
Search & AI visibility
from $1,750
One-time packages of researched, written and optimized pages that help more customers find you. No monthly retainer.
Search expansion
A five-page website can only answer so many questions. Each well-researched page you add, about a service, a problem or a place you work, gives search engines and AI assistants one more clear reason to show you to someone who needs you.
Illustrative example for a Southwest Florida HVAC company. More pages only help when each one is genuinely useful and distinct. Page counts don’t guarantee rankings or traffic.
Selected work
Three working, interactive concept sites for imaginary businesses: a tea bar, a bakery and a fishing charter. They aren’t clients. They show what’s possible when a site is designed around how customers actually decide.
Why Raybird
I’m Scotty Gilkey. Before I build a website, I think about it the way a business owner does, because I’ve been on that side of it.
I’ve worked inside real businesses: automotive e-commerce, premium local services and home services. That meant reading ad performance, studying how customers actually buy, and fixing the places where they drop off. Pretty isn’t the goal. Customers are.
So every Raybird site is built around three questions:
How it works
A real conversation about your business, your customers, your competitors and what the website has to achieve.
Search research, a page map, and the questions each page must answer. You approve the plan before design starts.
You see real pages early, not static mockups. Two structured rounds of revisions keep things moving.
Analytics, Search Console and your inquiry flow tested end to end, with 30 days of post-launch fixes.
Straight answers
Custom websites start at $5,000. Every project gets a fixed quote after a short conversation, because the price depends on the number of pages, the features you need and how much content needs writing. Redesigns of an existing site usually sit closest to the starting price. Brand-new builds, e-commerce and custom tools land higher. You’ll know the full number before any work begins. See what’s included.
No, and you should be wary of anyone who does. Google, ChatGPT, Copilot and the rest decide what to show. What I can do is make sure your site is technically sound, easy to crawl, and full of clear, genuinely useful answers to what your customers are asking. That’s the foundation every one of those systems relies on.
Most custom websites take roughly four to eight weeks from kickoff to launch. Search packages typically take two to six weeks depending on size. The biggest variable is usually how quickly content and feedback come together, and I’ll give you a realistic schedule up front.
No. I’m based in Southwest Florida and happy to meet local clients in person, but most of the work happens remotely and works just as well for businesses anywhere in the U.S.
You do. Your domain, your content and your platform accounts are set up in your name, and you can take them anywhere. No hostage situations, no surprise transfer fees.
Yes, as a tool, the same way I use design software and analytics. It speeds up research and development. Every strategy, page and line of copy is planned, reviewed and edited by me, and nothing is published unless it’s accurate and genuinely useful.
Start a project
Tell me what you do and what you want your website to do better. I’ll reply personally with honest next steps, even if that means you don’t need me yet.
Received
Thanks, it’s on its way.
Your note went straight to Scotty’s inbox. You’ll hear back personally, usually within one business day. If you’d like to add anything, just reply to that email.
