About
Hi, I’m Scotty. I build websites like an owner would.
Raybird Digital is my studio. I design and build websites, and help businesses get found in search and AI answers. I come at it from the business side, because that’s where I started.
The short version
I’m an entrepreneur and operator first, and a designer and developer because of it.
I’ve spent my career inside real businesses: automotive e-commerce, premium local services and home services. That meant hands-on work across website design and development, Shopify, digital marketing, advertising, analytics, conversion optimization, customer experience and day-to-day operations.
I’ve looked at ad spend and asked why it wasn’t turning into sales. I’ve watched customers hesitate on a product page and rebuilt it to answer their question. I’ve planned service pages around what people search for in Southwest Florida. That experience shapes every website I make.
So when we work together, we won’t just talk about how your site should look. We’ll talk about who your customers are, what they need to hear, how they’ll find you and how we’ll know it’s working.
You’ll work directly with me, from the first conversation through launch. I use modern tools, AI included, to research and build efficiently, and I review every decision and every word myself.
What I believe
Five principles behind every project.
- 01
A website is a salesperson, not a brochure.
It should explain, reassure and ask for the next step, around the clock, for every visitor.
- 02
Being found is half the job.
A great site nobody sees can’t help you. Search and AI visibility are designed in from the first page, not bolted on later.
- 03
Clarity beats cleverness.
Interactive and beautiful, yes, but never at the cost of a customer understanding what you do in five seconds.
- 04
Measure, then improve.
Every site launches with analytics and lead tracking that work, so decisions come from evidence, not opinions.
- 05
Honesty sells better.
No fake urgency, no invented results, no guarantees nobody can keep. Just good work and straight answers.
What I bring
Design, growth and discovery in one place.
Industries I know firsthand: automotive e-commerce and specialty products, premium detailing and protection services, and HVAC and home services.
- Design & build
- Custom websites, Shopify storefronts, interactive experiences, responsive and accessible front-end development
- Growth
- Conversion optimization, customer journeys, landing pages, paid advertising performance
- Discovery
- Technical SEO, local SEO, search research, content strategy, AI search visibility
- Measurement
- Google Analytics 4, Search Console, Bing Webmaster Tools, lead and conversion tracking
Where
Based in Southwest Florida. Meeting local clients in person, and working with businesses anywhere in the U.S. remotely.
Start a project
Tell me about your business.
Tell me what you do and what you want your website to do better. I’ll reply personally with honest next steps, even if that means you don’t need me yet.
- Takes about a minute
- No budget forms, no payment upfront
- Southwest Florida in person, or anywhere remotely
Received
Thanks, it’s on its way.
Your note went straight to Scotty’s inbox. You’ll hear back personally, usually within one business day. If you’d like to add anything, just reply to that email.