Poppy’s Patina
A specialty coatings brand selling technical products to restorers, hot-rodders and DIY builders, with education built into the store.
Visit poppyspatina.com
Live site, captured October 2026.
The challenge
Clear coats, chassis coatings, bed liners and sealers aren’t impulse buys. Shoppers need to know which product fits their project, what order to use things in and what the finish will look like before they commit. The store has to teach and sell at the same time.
Involvement
- Brand building and product development
- Shopify storefront and customer experience
- Advertising and customer acquisition
- Creator partnerships and promotional campaigns
- Conversion optimization and analytics
- Customer education content and SEO
The live experience
What the site does for customers.
- 01
A “What should I buy first?” guide on the homepage that routes new customers to a starting point
- 02
A “What are you working on?” project chooser that sorts a deep catalog by the job in front of the shopper
- 03
Application instructions and FAQ pages that answer the questions buyers ask before checkout
- 04
A before-and-after customer gallery and reviews as proof of real finishes
- 05
Product pages with structured data for products, offers and ratings
- 06
A catalog of around 40 collections, from gloss, satin and matte clears to kits and tools
Business performance figures for client projects are confidential and aren’t published here.
Why it matters for your business
In a technical niche, education is the conversion strategy. Most of the selling happens in guides and choosers before anyone opens a product page. Ad spend and the website have to be read together, because a click is only as good as the page it lands on.